Over the past decade, there has been a lack of interest in science, technology, engineering and mathematics (STEM) among youngsters and a decreasing number of STEM graduates. The trend coincides with a period in which chemical companies are confronted with the retirement wave of the so-called baby-boomer generation. Therefore, it is high time for the industry to rethink its advertising concepts and focus even more on emphasizing its manifold positive aspects which are usually unknown to the broader public.

The chemical industry plays a major role in the economy of most European countries. It contributes significantly to economic and social welfare and to solving societal challenges. It enables innovation in sustainable technologies. The industry also spends a lot of money on research and innovation in order to develop the products of tomorrow while at the same time improving its environmental footprint. The petrochemical industry employs directly 300,000 people and supports around 1.2 million jobs.

Furthermore, the industry offers a great diversity of highly skilled, well-paid jobs with a high level of responsibility and mobility in career paths – from research and plant operation to management, logistics, marketing and sales. It also continuously invests in training and education giving life-long learning opportunities to its workers.

For further information, please read the full position paper.