Petrochemicals Europe: finalist for European Associations Award best website
Petrochemicals Europe has been shortlisted for the European Associations Award 2019 in the category of the best association website. Since its launch in April 2018, our revamped website has proved very successful in reaching out to key target audiences (industry members, value-chain partners, EU regulators, journalists, academics) and achieving its main objectives of raising awareness of petrochemicals’ benefits, highlighting the industry’s role in Europe’s low-carbon economy and providing information to stakeholders.
The number of visitors has increased by 37% since the website revamp. Sharing the website’s enhanced content on Twitter has also enabled us to rise by 20 times the views’ number on our tweets reaching regularly over 500,000 impressions per month, in peak times even close to 900,000.. The website combines the best of both worlds: on one hand it provides easy to understand information on a highly technical, sophisticated industry (which sells its products exclusively to other industries, but not to the end-consumer) for the broader public and on the other hand specific information for industry members in a clear and visually appealing way!
Among the other finalists are:
- American Chamber of Commerce to the EU (AmCham EU)
- European Association for the Promotion of Cogeneration (COGEN Europe)
- International Federation for Equestrian Sports (FEI)
- Global Business Travel Association
- Law Society of Scotland
The laureates will be announced during a ceremony organised on 28 March in Brussels.